About White Rice

So What’s Our Story?

The advertising industry has been referred to as “the last adult playground,” and for good reason. We laugh, we tease, we throw things, we run with pointy objects. But at White Rice, we also play well with others, which is why a lot of our new clients come as referrals from existing clients, or from our industry peers. We legitimately enjoy working with people, and that usually comes through loud and clear the first time you meet with us. Sure, we’ll talk about ourselves, but we’ll talk a lot more about you, your business, your goals, your past successes and struggles, and where you want your advertising & PR initiatives to take you.

But enough about you…

In the early 1990s (don’t do the math, please) two young go-getters named Terri White and Cori Rice started with Todd Robert Murphy Advertising & Public Relations, a full-service advertising and PR firm that, for nearly two decades, handled everything from PR, public affairs and political campaigns to traditional advertising, media buying, strategic marketing and design. Terri and Cori were with the company for more than 15 years before they were approached about purchasing it in 2005. After deliberating (for several minutes at least) they realized that this was an opportunity to create the agency they always dreamed of – a small, friendly, approachable agency that helped companies and organizations of all sizes (with budgets of all sizes) grow.  Plus, the name was a no-brainer.  (Although Cori still wishes Terri’s name was “Terri Cake” so she would’ve gotten top billing. But whatever.)

In January of 2006 White Rice Advertising & PR was born, occupying the second-floor loft of an 1860s woolen mill in the Historic District of downtown Cedarburg, Wisconsin.  It wasn’t until late 2015 that the dynamic duo moved to Germantown where they customized the work space to fit the fun that it was built to contain.

Since opening, White Rice has helped businesses from all over navigate and succeed in some pretty rocky economic times.   Through all that, Terri and Cori have maintained their philosophy that no matter how big or small the business or idea, White Rice will take the call and do what we can to help.  That simple idea has helped some pretty great clients do some pretty great work.

Some businesses like to have a marketing partner that they can stop in and see.  So if whether it’s Germantown, Menomonee Falls, Milwaukee, Mequon or Madison, we relish the chance to be your advertising partner that always feels next door.  So if all that sounds like the kind of agency you’re looking for, or if you’re not sure where else to go, or if you simply like to eat Popsicles and run with pointy things, give us a call.PopsicleV3